In a world where digital platforms commodify our focus, attention becomes both a valuable resource and a form of labor—something to be seized, manipulated, and sold. As we spend more and more time in digital spaces, technologies and platforms shape not only the content we consume but also the ways we see, interact, and represent ourselves, generating new aesthetic forms in a constant feedback loop. This exhibition considers how the relentless competition for our gaze, together with the technologies and platforms designed to capture it, shapes the aesthetics of contemporary life and online media culture, and invites viewers to reflect on their own engagement with these systems and the potential for reclaiming agency in an age of distraction.

Concept

Special thanks to:

Bezirksvertretung Alsergrund for sponsoring the event

WEST for providing the exhibition space